Whether you are a local community-based organization promoting a fund-raising event or an international corporation launching a rebranding campaign, the first thing our team does is meet with you to figure out the answers to a few key questions:
- What are your business goals in launching a PR or marketing campaign?
- Who are your key audiences?
- Where and how do your most important customers or stakeholders get their information?
- What are the most important things you want to say to them?
- What do you want them to think and say about you?
- How will you know if your public relations or marketing tactics are working?
Once we have the answers to these questions, we work with you to create a plan to reach your customers and constituents with the most effective messages in the most productive way.