Stories, Like Puppies, Make Powerful Impression

Bonnie OsbornBlog, Marketing, Stories

All it takes is a quick survey of this year’s best Super Bowl ads to demonstrate the power of story. This year’s installment of Budweiser’s saga of the loves and losses of the company’s emblematic Clydesdales, “Puppy Love,” is a perfect example: The fuzzy pup who bonds with the big, beautiful horse in the “awww”-prompting nose-to-nose shot seems, for a … Read More